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This Masterclass is a deep dive into the methods and personal qualities needed to make innovation happen in the business world today. Professor Birkinshaw will discuss the typical obstacles to innovation that established firms all face, then he will describe a structured way to tackle whatever ’innovation challenge’ you are currently working on. In particular, he will emphasize the human aspects of the innovation process, and the need to sometimes rise above the formal process and even break the rules, as a way of getting things done.
Julian is a Professor and Deputy Dean at London Business School. He is also the Director of Temporall, a management consulting firm dedicated to helping advise executives on how to navigate culture, digital technology, performance, and innovation in the new business world.